Kat v. Sohlern
Client
Kat v. Sohlern
My responsibilities
Branding
Webdesign
CMS Setup
Website impelementation
Tools
Framer
Year
2025
For hum., I developed the branding and website for a strategist and social anthropologist working at the intersection of art, systemic transformation and the public sector.
Based on a template, I adapted the layout to her specific needs and narrative, ensuring clarity, coherence and scalability. I also set up a structured CMS to enable independent content management. The result is a distinct yet restrained digital presence that credibly connects artistic practice with strategic systems work.
Warmth, resonance and political awareness
The challenge was to create a visual identity that communicates depth and embodied change without drifting into the spiritual or appearing overly technocratic.
The color concept of muted red typography on a cream background reflects warmth, resonance and political awareness without becoming loud or aggressive.
Blue accents for buttons and links introduce structural clarity and institutional credibility, balancing the emotional tone with strategic stability. The overall design is intentionally reduced to foreground language and positioning rather than decorative elements.
