DIR COMPANY
Digital transformation of the public sector
Client
DIRCompany (no longer exists)
My responsibilities
Brand Design
Web Design
UX/UI Design
Tools
Figma
Framer
Adobe Illustrator
Adobe InDesign
Year
2022
As a designer for DIRCompany, a digital solutions agency, I contributed across multiple roles. From brand design and website creation to UX/UI design for their digital products, my work supported DIRCompany’s mission to digitize the public sector.
Key projects included designing a COVID check-in app, an OKR project management tool, and a reusable cup program for gastronomy. Each project combined user-centric design with practical solutions for public-sector challenges.
PRODUCTS / UX/UI DESIGN
DIRCompany's digital products address pressing needs in the public sector
Lokalbecher: A reusable cup app for gastronomy to reduce waste.
OKR-Tool: A project management tool enhancing efficiency in public sector workflows.
Darfichrein: A check-in app designed for events like Oktoberfest, integrating COVID test and vaccination status.
For each product, I led the UX/UI design process and conducted user testing to ensure intuitive functionality and a seamless user experience.
BRAND DESIGN
The branding for DIRCompany strikes a balance between youthful energy and professional reliability.
Abstract shapes and a vibrant, modern aesthetic convey the agency’s innovative and solution-driven approach. The design system emphasizes flexibility, allowing the brand to adapt seamlessly across various platforms while maintaining a consistent visual identity.
Typography and color choices were carefully curated to project a friendly yet confident tone, aligning with DIRCompany’s mission of digitizing the public sector. Each product under the DIRCompany umbrella inherits this cohesive brand language, reinforcing the connection between the parent brand and its offerings.
The icon design for DIRCompany and its products follows a cohesive and minimalist style. Each icon is crafted to visually align with the abstract and modern brand aesthetic, using simple geometric shapes and clean lines.
LOGO
Each product’s logo builds on the DIRCompany master brand, maintaining consistent recognition.
The logos share the same abstract image mark—crafted from the letters D, D, and C—with individual product names adapted to fit seamlessly under the parent brand. This approach reinforces a unified identity while allowing each product to stand on its own.
WEB DESIGN
The DIRCompany website was designed with a fresh, modern, and playful aesthetic, featuring abstract graphics that reflect the agency’s innovative spirit.
The design conveys professionalism while maintaining a friendly, approachable tone. The logos share the same abstract image mark—crafted from the letters D, D, and C—with individual product names adapted to fit seamlessly under the parent brand. This approach reinforces a unified identity while allowing each product to stand on its own.
