True
Food
Honest food from honest producers.
The information tool for responsible
consumer decisions
My responsibilities:
Concept, Web Design, Visual Identity, Photography, Logo Design
My partner:
Research and concept project with
Forschungsintitut für
Ökologischen Landbau
at the University of Bolzano
My Team:
Luisa Möbus, Manuel Immler
Timeline:
May 2018 – Sep. 2018
CONTACT
We empower responsible and informed consumer decisions
The food industry is highly intransparent and consumers struggle to understand which brands are trustworthy. Fibl (Forschungsintitut für Ökologischen Landbau) asked us to develop a concept that informs consumers about the sustainability of products. The aim is to help consumers take decisions that are in alliance with their values. Our challenge was to reduce the complexity of Fibl’s research on sustainability and make it comprehensive to everyone.
We came up with TrueFood, an honest brand that comes with a whole shopping experience that informs about the sustainability of the product in an honest and low-threshold way.
Shopping experience
How sustainable is your
food choice?
With the help of a scale, that is placed in regular grocery stores, consumers can find out about the sustainability score of a product or producer. In the checkout, they receive a receipt that summarizes the average sustainability of their entire purchase.
In the first information level, we display the sustainability score by means of a bar chart, that visualizes the data of the four basic values (ecological balance, social well-being, corporate responsibility and economic resilience).
Web Experience
Webtool for radical transparency
For those who want to know more than the summary of the sustainability score on the tag and receipt, we recommend the TrueFood web tool. Here they can take a deep dive into the complete data, step by step, without overwhelming interested people with the complexity of the information.
